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Does Website Syndication Drive Traffic and Loyalty?
Redwood Shores, CA – May 19 , 2008
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Answers Corporation says ‘Yes’ with Conduit-powered toolbar that unites Answers.com, WikiAnswers and ‘1-Click Answers’
Redwood Shores, CA – May 19 , 2008 - Conduit, a leading provider of website syndication solutions for web publishers, today announced that Answers Corporation (NASDAQ: ANSW), creators of the leading answer engine offering reference site Answers.com™ and community Q&A site WikiAnswers.com™, has selected Conduit to power a downloadable toolbar (http://answerscom.ourtoolbar.com) that offers one-point access to both sites, along with a link to the company’s 1-Click Answers software tool.
“We’re always looking to leverage our signature positions with both Answers.com and WikiAnswers.com with innovative new services that will help us introduce visitors to the great information they can find on our other sites,” said Bob Rosenschein, CEO of Answers Corporation. “Our new Answers toolbar is a great way to take the best parts of each of our sites and put them in front of our users wherever they browse. Conduit has allowed us to extend our Answers.com brand and facilitate more interaction and participation from the WikiAnswers.com community, which ultimately leads to more valuable content.”
According to a recent Hitwise study, visits to question-and-answer sites in the U.S. have increased by 889% in the past two years. Answers Corporation is looking to increase its share of these visits even further by offering tools such as this new toolbar to visitors of its different sites, to trigger more interaction and to make access to answers and the community as simple as clicking a button.
“Conduit’s on-demand platform allows Answers.com and WikiAnswers.com to increase their reach and more easily connect with their users,” said Ronen Shilo, CEO of Conduit. “Answers Corporation is a true innovator that really understands how content syndication and brand visibility on the browser will help to persistently engage their customers and add value to their offerings.”
Red Herring will honor the Red Herring 100 Europe Finalist companies at its Red Herring Europe 2008 event. Scheduled for April 14-16, at the Westin Dragonara Resort, this intimate, three-day event is themed “The Pursuit of Disruption” and will explore how European firms are leading the charge in many technology sectors, gaining the competitive advantage, and driving entrepreneurial success in ways that create business opportunities for challengers and incumbents alike.
About Answers Corporation
Answers Corporation (NASDAQ: ANSW) owns and operates web properties dedicated to providing useful answers in thousands of categories. The award-winning reference site Answers.com includes content on five million topics from over 180 licensed sources from leading publishers, including Houghton Mifflin Company, Barron's, Wikipedia, Encyclopedia Britannica. WikiAnswers.com is a community-generated Social Knowledge Q&A platform, leveraging wiki-based technologies. Through the contributions of WikiAnswers’ growing community and dedicated supervisors, answers are constantly improved and updated over time. WikiAnswers was ranked by comScore as the fastest growing U.S. website of the top 1500 in 2007. Answers.com is also available for mobile devices at mobile.answers.com. For investment information, visit ir.answers.com (answ-p).
About Conduit
Conduit provides website syndication solutions for web publishers that increase site traffic, revenue, and brand loyalty while simplifying access to the content, communities and applications that subscribers care about most. By creating a direct, always-on connection between publishers and subscribers, Conduit opens new channels for real-time communication and commerce. More than 140,000 publishers have joined the Conduit network worldwide, including major brands such as Fox News, Lufthansa, Major League Baseball, Greenpeace, TechCrunch, Softonic and small and medium organizations in 180 countries around the globe. Web publishers who become part of the Conduit network have the opportunity to syndicate their website content and applications directly to the browser by allowing subscribers to add them as simply as adding an RSS feed. To create a community toolbar for your website, visit: www.conduit.com.
Press Contact
Lisa Dilg
PerkettPR for Conduit
313.399.0892
conduit@perkettpr.com
Alison Minaglia
Technology PR for Answers Corp
917.902.3404 (NY)
aminaglia@technologypr.com

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