"Conduits" drive site traffic and build community loyalty for publishers

Redwood Shores, CA - November 6, 2006 - Conduit, a breakthrough marketing platform for creating branded community toolbars that drive traffic and loyalty, today announced key milestones signaling the company's phenomenal global success. In just 18 months, Conduit's customer base has grown to 125,000 publishers in 112 countries spanning the globe, throughout the U.S., Asia, Europe and South America. Conduit customers include prominent brands such as, Major League Baseball, Fox Carolina TV, Greenpeace, REMAX and Blogdigger. Notably, the largest customer segment is comprised of "long tail" publishers, covering diverse verticals such as entertainment, finance, music, news, non-profits and sports.

The company continues to gain word-of-mouth traction, with over 1.8 million users added in just the last quarter. At 36,000 new downloads per day, Conduit is seeing strong market validation of its service that enables publishers to break through the communication clutter and maximize user face-time by getting on users' browsers, with user permission. Conduit’s growth can be attributed to the solid business results it's delivering to its publishers.

Conduit is driving higher site traffic and page views for its publishers. "We, at Radio UK, created a community toolbar to extend our brand to the users' browser and forge a continuous connection with our community of listeners. Our traffic has doubled," says Guy Levy, founder, Radio UK.
Conduit is creating additional revenue streams. "We are very excited at FOX Carolina TV by the power and utility of Conduit to increase revenues through integrated contests, promotions and advertising," said Steve Christian, Internet Sales Director, FOX Carolina TV.
Conduit is increasing user retention and loyalty. "A staggering 82% of USA Cycling Pro Championship race fans chose to download our RACEbar, powered by Conduit, to stay connected with the live audio relay, content and community. Our RACEbar is now a standard offering on the site www.usacyclingchampionships.com," per Russell Tripp, co-owner, AVF Creations.

For more Conduit testimonials, please go to
http://www.conduit.com/Benefits/Testimonials.aspx

"It's abundantly clear that today's media consumer wants an easy and fun way to control interactions with their favorite brands - and with other liked-minded souls," said Kent Allen, principal of The Research Trust. "Although these online communities are quickly becoming important conduits to consumers with well-defined shared affinities, keeping these communities vibrant and cool means smart marketers have to focus on providing meaningful solutions like Conduit's community toolbar."

"Users are rebelling against online information overload, and publishers are discovering that Conduit community toolbars are a powerful way to break through this communication clutter and connect with their communities," said Conduit CEO Ronen Shilo. "With over 5 million users to-date, we are thrilled at the rapid market adoption of our community toolbars. Clearly the time for Conduits is now."

Creating a community toolbar is quick, easy and free. In only three simple steps, anyone can create a branded community toolbar with their own content, commerce and community components. With a few more clicks they can promote their community toolbar to their users. Packaged components including RSS, news ticker, chat, radio, weather, and email notifier are available for free to enhance the value of a community toolbar to the users. Create your own community toolbar at www.conduit.com.

About Conduit

Conduit is a breakthrough marketing platform for creating branded community toolbars that drive traffic and loyalty by enabling publishers to persistently connect and engage with their user community via the browser. Conduit delivers unprecedented community loyalty and site traffic for over 125,000 publishers, including major brands such as Major League Baseball, Fox Carolina TV, Greenpeace, REMAX, Blogdigger and small and medium publishers in 112 countries around the globe. Conduit's innovative search monetization model allows the service to be completely free and without adware, malware and spyware. The company is privately-held with headquarters in Israel and Redwood Shores, CA. For more information about Conduit, visit www.conduit.com or email info@conduit.com.

Press Contact
Claire Spina
PerkettPR for Conduit
781-842-3381
conduit@perkettpr.com

 

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